Friday, June 29, 2007

“Atico”, the Speed spot for Telefónica, is already on air. The commercial was directed by Javier Blanco from Hermanos Mundo. This kind of movies presents something new in Argentinas’ local market: user generated content. It asks the audience to write the end of the commercial so they can participate in a contest called Speedy Videos from which the award wining Director is also part of the jury.
The casting made by Why me? was very rich and succesfull. The selected actors were: Albertina Brito Lima y Emilia Sanchez Chiquetti from Talentos del sur, Mailen Glove from El Ovni, Felipe Villanueva from Guapas and Guido Botto Fiora from Karina Albanesi.

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